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Choosing the right social media management tools is vitally important to your business. From scheduling posts to analyzing your results, the best social media management tools can help you meet your goals. In this guide, I ranked and reviewed the 11+ best social media management tools, along with my top 5 choices, so that you can pick the best one for you.
eClincher is an all-in-one social media management platform that helps businesses grow their online presence, saving them time and money in the process.
Planable helps you create social media posts fast and efficiently. The platform provides access to collaboration tools to help your team work together on content.
Crowdfire is a complete social media management tool with features ranging from content curation, scheduling, analytics to Social listening.
Rebrandly is a link management tool to shorten your long URLs to share them more easily on social media and make social media posting seamless.
Agorapulse helps individuals and businesses easily manage social media and effectively allows users to engage in meaningful conversations online.
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More than 3.5 billion people use social media, with the number continues to increase every year.
With such widespread use of social media, businesses are rushing to engage their target audience on various social platforms and convert them into customers.
Social marketing helps businesses and online marketers connect and engage with their audience, build a social media presence, work with influencers, raise awareness about their products, and ultimately make more money online.
However, this is easier said than done.
Social media management is not only time-consuming but can also be stressful when trying to keep up with everything that’s going on with your numerous social media channels.
That said, the right social media tools can save you more than 6 hours each week when using their automated scheduling features.
These tools help you:
Let’s get started.
Here are my picks for the best social media management software to help you kickstart your social media marketing this year.
Adam’s Take
If you’re looking for the best overall social media management tool, eClincher is an excellent option. It’s an all-in-one platform that gives you everything you need to grow your online presence. For those who prioritize social media marketing, eClincher is an excellent option to save you time and money.

Best For
Annual Discount
Yes – Save 15%
14-Day Trial
eClincher is great for those businesses that have a large need for social media management. It is an all-in-one solution that can help businesses manage many aspects of their social media marketing.
With built-in reputation management & brand monitoring, eClincher is a powerful tool for businesses to protect and grow their online presence, while ensuring their brand is front and center in the social media conversation.
Using an all-in-one smart inbox, eClincher gives businesses the ability to quickly and easily see all of their social media activity in one place.
This makes it easy to respond to comments, messages, and mentions quickly and efficiently.
Moreover, using a visual calendar, eClincher helps businesses to better organize and manage their content, so it’s easy to publish content that is timely and relevant to their audience.
There are three pricing plans available:
Get started with an eClincher Free Trial.
Adam’s Take
Planable is a great social media management tool for those that want to move quickly and efficiently. The platform provides access to both individuals and agencies that want to make the most of their content, without having a content calendar that’s all over the place.

Best For
Best For Speed
$0/user – $22/user
Annual Discount
Start Free
Planable was made for those that want to create social media content fast, with as much as 6x faster content creation.
The collaboration tools are great for team communication, ensuring that everyone is on the same page.
With end-to-end workflow, you can say bye-bye to spreadsheets that do more harm than good.
You can also wave tedious and repetitive tasks goodbye with various features that help you make the most out of your social media content strategy.
Customizing posts is sometimes challenging when bulk posting content
You can test out the system for free (you get 50 total posts) to ensure that it’s a good fit for you.
When you’re ready to move to a paid plan, these are the prices:
Get started with Planable.
Adam’s Take
You can pretty much get all the social media functionality you need from Crowdfire. From content management and curation to scheduling your posts to go live exactly when you want them to, Crowdfire gives you all the tools you need.

Best For
Content Creation
Annual Discount
Yes – Save 25%
Try Free
Launched in 2010 as ‘JustUnfollow,’ this social media management tool refurbished itself and became Crowdfire in 2015.
With over 20 million global users, including artists, freelancers, e-sellers, and bloggers, it is one of the largest social media management platforms on the market right now.
Crowdfire is a complete social media management tool with features ranging from content curation, scheduling, analytics to Social listening.
Best For: It works the best for individuals, small businesses and digital agencies who want to optimize engagement, dive deep into their analytics tools and listen to what’s being said on topics related to them.
Key Features:
It offers one account for every social media site for free and a 14-day free trial for the top plan. Other than that, it has three paid plans.
The ‘Plus’ program costs $7.48 per month, the ‘Premium’ plan is $37.48 per month, and the ‘VIP’ plan is $74.98 per month.
Overall, Crowdfire is a great social media management tool with broad functionality for those individuals and small businesses that want to increase their post count, improve engagement with followers, and perform social listening.
Adam’s Take
Are you tired of sharing long URLs that look ugly and take up a lot of space, especially on mobile devices? Rebrandly can come to the rescue! I like this platform as it helps businesses become more professional while tracking all their links to see how much traffic they are receiving.

Best For
Large Brands
Annual Discount
Yes – Save 16%
Try Free
Rebrandly is a popular link management tool so that you can shorten your long URLs to share them more easily on social media and make social media posting seamless. 
Their link manager lets you tag links, create customizable URLs, perform fast redirects, and expire links at certain times.
Best For: Rebrandly is a must-have for large brands that post often on multiple social channels and social media apps that need short, branded links.
It is also a much more advanced tool compared to Linktree and its alternatives.
Key Features:
They offer four pricing plans and a custom enterprise pricing plan.
Adam’s Take
Conversation is at the heart of social media, and with Agorapulse, you can easily manage this across all your social media accounts. The software provides users with powerful tools to help them effectively engage in online conversations and connect with their audience.

Best For
Annual Discount
Yes – Save 20%
Try Free
Founded in 2011, Agorapulse helps individuals and businesses easily manage social media.
It effectively allows users to engage in meaningful conversations online.
As per Agorapulse’s website, over 17,000 social media managers use it daily to scale up their social media marketing efforts. It also provides a 28-day free trial.
Best For: Agorapulse is excellent for medium-sized businesses and agencies that need multiple users managing at least a dozen different social media profiles.
Key Features:
It offers four pricing plans to suit the need of every business type.
All the plans offer a nearly 20% discount with annual payment.
If you know anything about digital marketing and social media strategy, then you’re probably already aware of Buffer.
Released in 2010, Buffer is one of the best tools on the internet to help you manage your social media accounts.
It offers a range of services, including social listening, data analytics and insights into user posting frequency on different platforms like Twitter, Facebook, Pinterest, and LinkedIn.
They also have a mobile app for iOS and Android for team collaboration on the go.
Best For: Buffer is suited explicitly for scheduling and publishing content on all your different social media platforms.
Key Features:
Buffer offers three pricing plans.
With a free plan that gives you the ability to publish on up to three channels, there are also the following plans:
Sendible is one of the best social media tools in the market.
It has a lot of amazing features that many of its counterparts lack.
For instance, it can measure ROI from the very same dashboard that you use to manage your social media so that you don’t have to flip multiple times.
On top of that, it is fully integrated with different social media platforms and other social media management apps.
Trusted by more than 10,000 businesses, it also offers an attractive 30-day free trial.
Best For: Sendible is excellent for lead generation, scheduling posts, and managing multiple clients. It can be used by businesses (small, medium, and large) as well as self-employed businessmen.
Key Features:
Sendible comes with four pricing plans.
All the plans provide a 15% discount for annual payment.
Created in 2008 and headquartered in Vancouver, Canada, Hootsuite is another popular social media platform.
With more than 16 million global users, it offers a variety of integrations with social networks like Reddit, Tumblr, and Marketo, Facebook, YouTube, Instagram, and other popular sites.
It also comes with a 30-day free trial period.
Best For: Hootsuite is a great addition to a set of marketing tools for social media listening, managing customer service, monitoring multiple social media simultaneously, and easy scheduling of posts.
Key Features:
Hootsuite offers three pricing plans:
The first two plans have a 30-day free trial period. For the last one, you need to request a demo.
Check out my full review of Hootsuite vs. Buffer more a more detailed comparison.
Sprout Social is a go-to social media management tool and CRM on the market.
This social media management platform is built on the idea of fostering deep, meaningful relationships between individuals, communities, businesses, and brands.
Although it is priced a little higher than most of its counterparts, the value it provides more than makes up for the hefty price tag.
Best For: Sprout Social is best suited for small and large businesses.
However, it is also quite useful in the enterprise sector for social media strategy.
Key Features:
Social Sprout has three pricing plans.
All the plans come with a 30-day free trial.
With more than 100,000 businesses worldwide trusting it for their social media management, customer engagement, and detailed analytical insights, SocialPilot is one of the best software available in the market right now.
It offers a lot of value at low, reasonable prices, making it a top choice all around the globe.
Best For: SocialPilot is designed to increase your social media marketing efforts and save time.
It is aimed at social media professionals and small to medium agencies but is equally useful for individual entrepreneurs and small businesses.
Key Features:
Social Pilot has three pricing plans.
All three plans have a 14-day free trial period. You can contact them is you want a customized plan to suit your specific requirements.
Meet Edgar of the most popular social media management tools available in the market right now.
From scheduling posts to curating and repurposing content, this social media management platform provides you with a wide range of services.
The best part is that it generates content for prolonged periods even when you are out of content so that you never have to worry about your customers getting busy elsewhere.
Best For: Managing multiple social media accounts at one go, despite you not having the time to devote to it.
It’s great for businesses that require social media scheduling at regular intervals of time, preferably via automation.
Key Features:
Meet Edgar’s costs are as follows:
Established in 2014 and based out of the US, CoSchedule is a top-rated social media management software, catering to more than 10,000 satisfied customers globally.
With features like a Chrome extension and built-in headline analyzer, you can organize and track all your content, integrate with various tools, and gain actionable insights in one click.
Best For: This software is best used in the case of small businesses and enterprises and for creating case studies for future reference. It is also useful for individuals who create and track blogs.
Key Features:
There are three pricing plans, including:
All the plans come with a 14-day free trial.
MavSocial is another impressive and feature-rich social media management tool on this list. Its USP is its focus on visual appeal.
Apart from usual features similar to that of other tools on this list, it also provides you with an in-built digital content library to manage and edit your content.
You also get a 7-day free trial.
Best For: Due to its focus on visual aesthetics, MavSocial is ideal for companies with a huge brand name. Since it offers millions of free images, it is perfect for SMEs that require seamless social media publishing.
Key Features:
MavSocial comes with four pricing plans:
All the plans offer a 14-day free trial.
Note: other tools not yet reviewed for this list include Tailwind, Buzzsumo, HubSpot, and TweetDeck.
Social media management tools are designed to automate most of your social media management strategy.
This includes scheduling posts, collaborating with your marketing team, creating marketing campaigns, and monitoring all of your accounts in one place.
Leveraging one of these SaaS tools is a great way to amplify your social media efforts and promote the content you produce.
These tools help you with all the following tasks:
Social media management tools are a big part of managing social media at scale. Once a brand (or influencer) get’s multiple large accounts it becomes a lot to manage without using a social media management tool.
The best free social media management tool is Later which has a feature-packed free plan that can handle most of your social media posts for your brand or personal accounts.
The major social media management platform tools are Buffer, Hootsuite, and Crowdfire. These tools will cover most of your social media marketing needs for solo businesses or even large corporations.
SSO is the ability to access all social media accounts using a single login.
For example, if you manage Twitter, Google+, Instagram, and Pinterest accounts from one place, this will reduce the time to publish content.
The right SSO provider will ensure you are able to use the same password for all social media sites.
Social media offers an instant reach to nearly half of the global population, which is a big deal.
As quoted by David Alston, a repeat tech and marketing startup entrepreneur, ‘Social media is not a media. The key is to listen, engage, and build relationships.
Before choosing the best piece of marketing software, you need to carefully consider what you hope to achieve with it, and which features would align the best with your business requirements.
For example, if you’re a social media influencer and want to make money on Instagram, Buffer could be an easy way to schedule more posts.
If you’re a small business, Crowdfire could be a great tool to grow your social media follower count.
Keeping all these things in mind, try to make the right choice for your business. All the tools mentioned in this list come with a free trial, so you can test out their features before making your final decision.
Have I missed any of your favorites on this list? Which of these tools are you planning to use? Let me know in the comment section below.
Our reviews are made by a team of experts before being written and come from real-world experience. Read our editorial process here.
Some of the links in this article may be affiliate links, which can provide compensation to us at no cost to you if you decide to purchase a paid plan. These are products we’ve personally used and stand behind. This site is not intended to provide financial advice. You can read our affiliate disclosure in our privacy policy.
We test and review software products based on an independent, multi-point methodology. If you use our links to purchase something, we earn a commission. Read our editorial process and disclosures.
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