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social media automationThe scope of social media management has expanded significantly in recent years. Many firms struggle to take advantage of all that social media has to offer, because they simply don’t have the time or resources to dedicate to comprehensive management. Choosing to outsource social media management is not a small decision, but doing so is likely to save time and money as well as offer more benefits. Here are a few of the broad benefits law firms can experience if they opt into outsourcing social media management. 
This is probably the biggest and most obvious upside to outsourcing in general. Saving time is the most common reason to outsource social media management. Managing social media properly requires constant attention. Research shows that 39% of people expect a response on social media within 60 minutes and 79% expect a response within 24 hours. That means if you aren’t diligent you are missing opportunities to engage with potential clients, or worse, disappointing them. Having someone dedicated to social media means you can earn badges that help with credibility, monitor conversations, test different ideas and campaigns, and track brand mentions efficiently. All of those tactics require a time investment, and outsourcing is the best way to ensure that adequate time is devoted to social platforms. Plus, time saved is time you can spend on other initiatives!
One of the greatest benefits of outsourcing social media management is that you’ll have exposure to people who know more about the topic than you do. That’s truly valuable in the rapidly evolving world of social media. A social media expert can use the information you have on your client base combined with their own social media expertise to develop robust, data-driven campaigns. Additionally, it’s always helpful to get outside perspectives on things. An industry expert is likely to stay on top of trends, updates, and tools so that you don’t have to. Then they’ll apply that knowledge to your firm’s efforts for better results. 
Working with an agency will give you direct access to the latest technology and tools for improving your social media strategy. Even the most tech-savvy of law firms are unlikely to be willing or able to invest in multiple tools specific to social media. Agencies are usually paying for memberships to powerful platforms like HootSuite, HubSpot, and more. If you were to pay for all those tools yourself, costs would add up quickly. An internal employee would also need to spend time onboarding and training on each of them. With an agency, you can rely on the fact that your social strategies and tactics will be informed and supported by the latest technology available. 
Social media agencies have access to powerful analytical tools that can provide valuable insights into the performance of your social media campaigns. These insights go beyond surface-level metrics like likes and shares. They delve into audience demographics, content engagement, conversion rates, and more. Social media experts can interpret this data to identify trends, strengths, weaknesses, and opportunities. By understanding what’s working and what needs improvement, businesses can make informed decisions to refine their social media strategies, allocate resources effectively, and achieve better results.
Most organizations find that outsourcing for this skill set is more cost-effective than hiring a full-time resource. Consider the time it takes to find, hire, and train an employee. Plus, the average salary of a social media manager is up to $56,000. Furthermore, with an agency, you have access to an entire team’s expertise (and tools, as mentioned above) vs. a single resource. Teams usually include a project manager, an account manager, a graphic designer, and a hands-on person to execute strategies. You can expect a variety of people with different skill sets dedicated to your goals. Some firms have even gone through the trouble and expense of hiring a full-time resource only to discover that there’s not a cultural fit or the person doesn’t stay on long and the process starts all over. You can save a lot of money (and stress) by outsourcing to an expert from the beginning. And of course, you can take the money you save and apply it to other programs.
Maintaining a consistent and frequent presence on social media is crucial for keeping your audience engaged and ensuring that your brand stays top-of-mind. However, this can be challenging for businesses with limited internal resources. Outsourcing social media management ensures a steady stream of content and regular updates. Professionals can schedule posts, respond to comments, and manage interactions, ensuring that your social media accounts are always active and responsive. This consistent presence helps build trust with your audience and keeps them engaged with your brand.
An added benefit of outsourcing social media management is that agencies can offer you additional support in other marketing areas, should you need it. For example, competent digital agencies can help you update your website, execute SEO, create content, produce videos, and much more – all you have to do is ask! This is much easier and faster than seeking out new vendors for various marketing projects. If you’ve found a social media agency you like working with, chances are you can turn to them for support on other marketing initiatives as well. 
Social media is not without its risks, including negative comments, public relations crises, and brand reputation threats. Social media agencies are well-prepared to handle these challenges. They have experience in crisis management, and they know how to address negative comments and feedback professionally. Moreover, they can help develop proactive strategies to prevent or mitigate potential issues before they escalate. By entrusting social media management to professionals, businesses can reduce the risk of reputation damage and ensure that any issues that do arise are handled swiftly and effectively, protecting the brand’s image and integrity. This expertise in risk mitigation is particularly valuable in industries with high regulatory and compliance standards like the legal industry. 
Perhaps the biggest benefit of outsourcing social media management is that you can expect great results – that’s what you’re paying for.
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