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Written by Elizabeth Arens
Published on January 29, 2024
Reading time 14 minutes
Last Updated: January 29, 2024
Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video.
The visual face of your brand is oftentimes the first thing your audience sees and possibly the one thing they remember. It’s difficult to reuse the same image across all social networks unless you have a free social media image resizing tool like Landscape.
Sprout Social’s very own tool is free to use to resize, crop and scale social media image sizes. And along with our resizing tool, we’ve provided all the specific dimensions and a few quick tips to help you decide which image best fits each position.
Before we get into it, here are some additional resources:
Sprout’s Asset Library simplifies publishing and asset management by providing you with a centralized location to store images, videos and text.
Quickly create, organize, edit and publish assets directly from the Asset Library to deliver on-brand, visually engaging posts for any connected social network.
Start Your Free Trial
These links will make it easier for you to navigate to the specific social media image sizes per network:
With 2.96 billion monthly active users, Facebook is the world’s largest social network. For that reason alone, it’s important to have attractive and engaging images that are optimized for the platform.
Remember that different devices, whether it’s mobile or desktop, render differently. Make sure that you are choosing dimensions based on where you want the majority of viewers to see your image.
Get specs and tips for implementing the best visual content on Facebook with these guides:
Say cheese: your profile picture represents you or your brand on Facebook. This is the round photo that appears on your timeline layered over your cover photo. Your profile picture will also appear when you post to other walls, comment on posts or when your profile is searched.
Facebook profile picture image guidelines
Facebook changed its Profile image for Business Pages to appear to the left side of the screen. The new look helps Facebook Business Pages follow a similar appearance as personal accounts. However, the dimensions are the same, but the photo appears on the page slightly different.
Facebook Business Page profile image guidelines
Your Facebook cover photo will only appear on your Facebook timeline, and it stretches across the entire screen, which gives you more freedom to choose something creative or supplement your profile picture. Where your profile picture might be a good choice for a picture of you or a brand logo, use this space to post something that speaks more toward you as an individual or as a brand.
Facebook profile and Business Page cover photo image guidelines
A shared image is one of the most common forms of sharing on Facebook. These images will always appear on your timeline, and ideally they will show up in most of your followers’ News Feeds — though with the Facebook algorithm determining which content will be served, it’s unlikely that everyone will see your post. The more people engage with your post, the more likely it is that the rest of your followers and their followers will see that activity.
Facebook shared image guidelines
Another great tool in your Facebook belt is the ability to share a link. It’s very similar to posting a shared image, but it gives you even more fields to work with. You can choose to create a shared link with a small square image to the left and text on the right, or with a larger rectangular image on top with text underneath.
Facebook shared link image guidelines
Facebook Events help capture the attention of users and cut through the noise on Facebook. Reminders are sent to your audience and having a good space with an even better image is important. Make sure you have the right dimensions down for a Facebook Event cover photo.
Facebook Event image guidelines
Facebook Fundraiser image
Facebook has added the ability to create a fundraiser for charitable organizations or personal causes. The cover photo for these fundraisers slightly varies from a typical Facebook cover photo, with a minimum size of 400×150. The best experience across many display types will come from a higher resolution image, though.
Facebook ad formatting can be even more complex than organic posts, so for more guidelines, check out our complete guide to every Facebook ad size!
Find more information on the image sizes for Facebook, visit the Facebook Help Center.
With 436 million monthly active users, Twitter is one of the social media networks that your customers will most often use to discuss your brand.
Your X profile photo is the main image that represents you or your brand across the network. It’s going to be seen across the site in a number of places by a number of people so make sure it’s of the highest quality. Here’s the places your profile photo will be visible on the site.
X (fka Twitter) profile photo image guidelines
Your header photo is the image that spans the top of your X profile page. It’s quite a bit larger than your profile photo so make sure to save it at the highest resolution possible. Because you have more room to be creative with this picture and it will likely be the first thing your visitors see, make it something captivating.
X (fka Twitter) header image guidelines
X users can attach photos to any of their Posts. Depending on whether you’re attaching one or many photos or sharing a link, the way photos crop and display in stream will vary slightly.
Fortunately, in 2021, X made waves with #TwitterCropIsGone, eliminating the sometimes-unfavorable automated cropping for vertical images that had often become the subject of memes and in-jokes among users of the platform. Extremely wide or tall images with unusual dimensions may still get cropped, but for most images in standard 4:3 or 16:9 dimensions, you won’t have to worry as much about centering subjects around automated cropping.
The following are some best practices to get an optimal result, and you can also preview the end result in Sprout’s Compose window before you publish.
Recommended sizes for images by types of Posts:
Find more information on in-stream photos at the X Help Center.
Instagram is one of the most popular photo-sharing social networks. It’s the best place to showcase your visual creativity, even down to making a compelling grid out of the way your photos’ thumbnails display in sequence.
Instagram is based on visuals, which should be an indication of how important it is to follow these image size guidelines. Ensure your profile image is recognizable so users can find you even easier through search or explore.
Instagram profile picture image guidelines
Because Instagram is all about sharing visual content – both images and videos – that appear in your followers’ feeds, it’s important to use higher resolution photos. Whether you’re posting natively in the app, via desktop or through a social media management tool, these guidelines below will help you put your best foot forward.
Instagram photo size (feed & ad) image guidelines
When someone goes to your page, they’ll be presented with all of your content arranged in rows of thumbnails. These smaller renditions of your images and videos will expand when clicked and include a place for people to comment.
Instagram photo thumbnails image guidelines
Instagram Stories are a popular source of visuals on the app. There are both video and image options available to publish. And while this feature was originally meant to be ephemeral, it’s possible to upload your own content and build a strategy around Stories engagement.
Instagram Story image guidelines
For those looking for more info on Instagram ad sizes, including video specs, check out this guide!
With 1 billion monthly active users, TikTok has grown considerably over the last few years. With nearly half its users under the age of 30, TikTok is becoming the social platform for younger target audiences.
All TikTok users have the option to upload a profile image to their accounts. This is the perfect opportunity for businesses to showcase their personalities through branding or to highlight a specific campaign.
TikTok profile image guidelines
Looking for more TikTok specs? Our Always-Up-To-Date Video Specs guide can answer those questions.
With 467 million registered users, LinkedIn is the world’s largest professional network. Where other social networks may be good drivers of traffic and customers, LinkedIn is a great place for you to source great employees and to connect with other industry leaders.
LinkedIn started using a new layout for personal profiles and kept the box logo with company pages (more on that below). However, the personal profile dimensions for LinkedIn is very straightforward. This is the main image that represents you on your personal profile. So anytime someone takes a look at your profile for some quick info, this is the prominent image that represents you. It’s important to get the size right.
LinkedIn personal profile image guidelines
LinkedIn’s background image is a newer feature for your personal profile. It’s a little bit trickier to find something that really fits that space well, but if you get it right, your profile will look great.
LinkedIn cover image guidelines
One of the two brand logos that you should be uploading to LinkedIn is the standard company logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section. The more enticing the photo, the more likely you’ll gain followers.
LinkedIn Company logo image guidelines
Unlike the personal background image, the company or standard business background image covers the entire top of the page. The image appears much larger than the personal dimensions, giving businesses a bit more space.
LinkedIn Company cover image guidelines
This size works for LinkedIn posts that share a photo or a link with an image to a blog post or article to your company page’s feed.
LinkedIn shared image or link image guidelines
The Life tab on LinkedIn company pages lets you provide a more in-depth look at the day to day experience of your company’s employees. Currently, the two types of images you can upload here are the main image, which serves as a hero and highlight to your page, and the horizontal scrolling gallery of other company photos beneath.
LinkedIn Life tab image guidelines
Find more information in the LinkedIn Help Center.
When setting up your Pinterest account you have the option to do so using Facebook, Google or email. If you choose Facebook or Google, Pinterest will pull in the profile image that you have set there.
If you’re using email, or would prefer to use a different photo, you can do that too: just upload a square photograph (the larger the better) and Pinterest will resize it to fit. Like other social sites your profile picture on Pinterest should be something closely tied to you or your brand.
Pinterest profile picture image guidelines
When adding a pin to your board, it’s important to remember that Pinterest puts a limit on the width of the image but not the length. This gives you the opportunity to add a photo that’s square or one that will scale to be even taller. Just remember to make sure you’re creating large images because they add more value, not just because you can.
Pinterest Pin sizes image guidelines
Text Guidelines
Creating boards is one of the most important things that you can do on Pinterest. Not only is it important to choose a photo that is enticing to your audience, it’s important to choose one that’s relevant to that particular board.
Pinterest Board display image guidelines
Find more information in the Pinterest Help Center.
YouTube has more than 2.5 billion unique users every month and is available on hundreds of millions of devices. Millions of brands have already realized that YouTube is a great opportunity to reach their fan-base.
YouTube allows you to select different profile image borders, but the dimensions stay the same. Ensure your YouTube has a profile image set up before you select your border.
YouTube Channel profile image guidelines
Spice up your YouTube channel with some “channel art.” When users click through your YouTube videos to your channel, some appealing images could entice them to stay on your page longer and watch more of your videos.
YouTube Channel cover photo image guidelines
There are a lot of different platforms and devices that users can stream YouTube on so it’s important that you review your creative across devices and confirm that the most important parts of your image, such as text or logos, are displaying legibly in the “safe zone” noted above.
Find more information in the YouTube Help Center.
Uploading your content to YouTube is the one of the most important parts of establishing your presence on the site. Videos can tell viewers something about you as a person, or it could show off something that your business might offer.
YouTube video guidelines
For more on the specifics of YouTube video optimization, or to size video on any other social network, check out our complete guide to social media video specs.
Google My Business has become an essential platform for businesses with local, brick-and-mortar presences to gain visibility and conduct their review management strategy.
For all three types of images, Google’s official guidelines recommend the below specs for the best appearance on the platform.
Google My Business image guidelines
Elizabeth Arens
Elizabeth is a former SEO Lead at Sprout Social. When she isn’t checking out keywords, she can often be found hanging out with her cat.
Read all articles by Elizabeth Arens
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