Why Healthcare Businesses Should Advertise on Bing
Bing offers unique advantages for healthcare advertisers, including a demographic that aligns well with healthcare decision-makers.
The Healthcare Advantage
Patient Demographics: older users seeking health information, higher income for elective procedures, insurance decision-makers, and Medicare population.
Lower Competition: fewer advertisers, lower cost-per-click, better ad positions, and higher ROI potential.
Bing Ads for Healthcare
Campaign Types: search ads, audience ads, shopping ads (for products), and display network.
Healthcare-Specific Features: LinkedIn profile targeting, healthcare audience segments, and professional targeting options.
Compliance Considerations
LegitScript certification, HIPAA compliance, truthful claims, proper disclaimers, and restricted content policies.
Campaign Strategy
Keyword Strategy: service-specific keywords, symptom-based searches, location modifiers, and insurance-related terms.
Audience Targeting: age demographics, income levels, professional audiences, and remarketing lists.
Healthcare Advertising Experts
The Real Social Company specializes in compliant healthcare advertising across all platforms.