Google Search engine advertising is one of the most popular forms of PPC advertising. It allows advertisers to bid for ad placement in a search engine's links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “Social Media Management,” an ad might show up in the very top spot on the Google results page that uses the keywords 'social media management'.
We searched for 'Social Media Management Houston' - Google displays the PPC results based on what we searched for. The higher you bid, the more likely you are to appear in the top (sponsored ad) spots. These ad spots appear above and below the organic search results. They are noted with the word 'Ad' before the result.
These are just a few reasons why Google PPC is a great way to advertise.
The big question. How much does it cost?
Google PPC advertising can be expensive, especially for high demand keywords. Some industry has keywords that cost in the hundreds. That is why it is important to have an experienced team running your Google PPC campaign. We typically suggest a minimum of $500 a month for a starting Google campaign.
Industry standard is 20%-30% fee. We charge a 20% fee on the total spend to manage your Google PPC campaign (per month). So if you have a $500 budget your management fee will be $100. For this fee we audit your website, then your competitors website and come up with the keywords that will be most effective for what you are advertising. We then create the search ads and manage them throughout the ad cycle. Sometimes adjustments to your website are needed, like creation of landing pages or forms. This will be an additional fee.
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