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Pay Per Click advertising is a fast way to get yourself on top of Google search results, reaching your clients quickly.
What Is PPC Advertising?
Google Search engine advertising is one of the most popular forms of PPC advertising. It allows advertisers to bid for ad placement in a search engine’s links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “Social Media Management,” an ad might show up in the very top spot on the Google results page that uses the keywords ‘social media management’.
Google PPC Ads
We searched for ‘Social Media Management Houston’ – Google displays the PPC results based on what we searched for. The higher you bid, the more likely you are to appear in the top (sponsored ad) spots. These ad spots appear above and below the organic search results. They are noted with the word ‘Ad’ before the result.
- PPC is targeted – One of the best benefits of PPC advertising on Google is that is can be highly targeted. Google gathers information on users and you can leverage this to make sure you ad is shown to the people you want to see it.
- PPC is cost effective – When managed correctly Google PPC is very cost effective because you can fully track your ROI (return on investment). When a user clicks your ad, you can follow them all the way through your marketing funnel to the result (call, purchase, website visit, etc)
- Great Brand Recognition – Being seen on Google is a great way to grow your brand recognition. It is no secret that Google is the highest used search engine in the world. If you use PPC advertising you can almost instantly get to the top of users search results when they are searching for services or businesses like yours.
The big question. How much does it cost?
Google PPC advertising can be expensive, especially for high demand keywords. Some industry has keywords that cost in the hundreds. That is why it is important to have an experienced team running your Google PPC campaign. We typically suggest a minimum of $500 a month for a starting Google campaign.
Industry standard is 20%-30% fee. We charge a 20% fee on the total spend to manage your Google PPC campaign (per month). So if you have a $500 budget your management fee will be $100. For this fee we audit your website, then your competitors website and come up with the keywords that will be most effective for what you are advertising. We then create the search ads and manage them throughout the ad cycle. Sometimes adjustments to your website are needed, like creation of landing pages or forms. This will be an additional fee.