As a marketer, your job is to increase the visibility of your business. While there are many ways to accomplish that, we’ll examine how blogging can help with that.
Blogs are informal articles to show expertise and thought leadership on a topic. Writing blogs help you to generate fresh content for your website, which in turn catalyzes to drive traffic to your website. According to Hubspot, B2B marketers that write blogs get 67% more leads than those who don’t.
At The Real Social Company, we’ve reaped numerous benefits from writing blogs on our website. We’re super excited to share how blog articles are effective for website engagement.
Why Website Engagement is Important.
Website engagement is the process of analyzing the likelihood of users to remain on your site and take actions such as buying a product or service, subscribing, and more.
There are many user engagement metrics you can use to gauge the performance of your website. Some examples include the number of visitors, frequency of visits, core user actions, bounce rate, and visitor recency, among many others.
Without getting into the nitty-gritty of each metric, it is worth stating that your ultimate goal should be to increase your website engagement. And you know what? Writing blogs can help with that!
The Importance of Blog Articles for Website Engagement
Maintaining a high-quality blog on your site isn’t a walk in the park. It requires constant research, consistency, and dedication. But is it all worth it? Here are five reasons you should seriously consider including blogs on your website.
Boost your search engine rankings
According to statistical research by WorldWideWebSize, the web contains over 6 billion indexed web pages as of 2020. Little wonder it’s so easy to get lost in the vast sea of web. If you don’t want your website getting into the abyss, blogs can help with that!
Search engines (like Google and Bing) are always looking for new and relevant content. Writing a blog is an inexpensive way to get your content indexed. However, writing alone won’t cut it. Your posts have to be optimized for search engines. Writing high-volume content, stuffed with an appropriate amount of lower-competition keywords can help get your content noticed by search engines.
It’s a no-brainer that the easier it is for people to find you, the greater your website traffic.
Drive traffic to your website
Under the last point, we explored how SEO can help people find your blog. Other ways of getting your blog out there include paid ads or just posting it on social media. Whichever approach, all roads lead back to Rome.
When people click on your link, they get redirected to the blog on your website. The great thing about blog links is that people are more likely to click them compared to product links. More traffic to your website creates more exposure.
Improve sales
At the end of the day, the goal of every business is to increase profit. Posting valuable content on your website blog can help with that.
Think of it this way. People are always looking to solve their problems. When you share valuable content that addresses the pain point of your readers, you establish yourself as an expert. Consequently, they become more likely to trust you and buy something from you to solve that pain point.
Again, that’s why people are more likely to click on blog post links than product links. By writing blog posts that address your readers’ problems and complement your product or service, you not only get to drive traffic to your website, but you are more likely to convert them into paying customers.
Blogs are Long-Term
Once your blog gets indexed in search engines, it stays there theoretically forever. Even after years of writing, it can still drive traffic and generate leads. That’s why it’s crucial to write valuable and timeless content. This will make your blog relevant for a long time to come. You’ve probably read some articles that were written 10 years ago, but you still learned a lot from them. Those are the kinds of articles you should aim for. If you get it right, you can be assured of sustained traffic to your website for years to come.
Start a Conversation
Blogging is also a great way to start a conversation directly with your audience. That’s why many blogs feature a comment section. By asking questions and encouraging your audience to drop their thoughts, you stimulate back-and-forth communication on your website, which in turn boosts website engagement.
Tips for Writing an Effective Blog Post
We’ve reaped these benefits at The Real Social Company because we write effective blog posts. Here are some tips for writing blog posts that will improve your website engagement.
A Catchy Title
Your headline should not only encapsulate what the article is about; it should grab your audience’s attention too.
Use Subheadings
A blog post is not a newspaper column. Make use of subheadings to break down your content into manageable chunks.
Add value
Nobody wants to waste their time reading an article without substance. That’s why you need to carry out proper research so you can provide credible and valuable content to your readers. Including stats and numbers help to boost the credibility of your blog.
Include a strong call to action
Telling people what you want them to do helps simplify their decision-making process. A CTA is a button, image, or text link that directs the user to the next step in the website experience, whether you want them to buy now, learn more, or download an ebook.
Use graphics
Pictures help to create an emotional connection with readers, as most people are visual learners. Relevant images also help your post rank better in search engines. Use graphics to gain higher engagement.
Use a good meta description
A meta description is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. Ensure you always write one for your posts.
