The ideal posting frequency for a business depends on the platform, industry, and audience engagement. Here’s a general guideline for how often you should post on different social media platforms per week to generate the best SEO boosts and to get the best engagement:
How Often Should I Post
Best Posting Frequency by Platform
✅ Instagram – 3-5 times per week (Feed), Daily(Stories)
✅ Facebook – 3-5 times per week
✅ LinkedIn – 2-4 times per week
✅ X (Twitter) – 1-3 times per day
✅ TikTok – 3-7 times per week
✅ YouTube – 1-2 times per week
✅ Pinterest – 5-10 pins per day (if relevant to your business)
Key Considerations
📌 Quality > Quantity – Consistency matters more than frequency. Don’t sacrifice content quality for the sake of posting more.
📌 Engagement Over Posts – It’s not just about posting; responding to comments and messages is just as important.
📌 Test & Adjust – Analyze engagement and adjust your posting schedule based on what works best for your audience.
Would you like a customized posting strategy for your business? 🚀
With 20+ years in digital marketing, I specialize in helping medical spas, wellness clinics, and healthcare providers dominate their markets. My team and I have partnered with 300+ medical spas nationwide, driving patient acquisition through tailored SEO, conversion-focused web design (WordPress, Wix, Squarespace, Shopify), and data-driven social media strategies.
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Author Joey Stardust
Joey Stardust
Digital Marketing Pioneer | Tech Entrepreneur | Editor-in-Chief
A web enthusiast since the dawn of the digital age (1984), I've left my mark across multiple industries. As Editor-in-Chief of TooSquare Magazine (featured on Wikipedia), I shaped tech and culture discourse during the internet's formative years. My technical roots run deep as the creator of Wurm Mud, an influential DIKU/ROM-based MUD source code that powered early online communities.
My entrepreneurial journey includes founding InterZ0n3 Coffee Shop (a hacker-space café before its time) and launching Daddy Zero Clothing, blending subculture with streetwear. Today, I channel this diverse experience into The Real Social Company, where we combine old-school digital wisdom with cutting-edge social media marketing, SEO, and conversion-focused web design.
Four decades in tech have taught me this: The platforms change, but the fundamentals of authentic engagement remain constant. Let's use that knowledge to make your brand impossible to ignore.
