What is Local SEO?
Local SEO (Search Engine Optimization) refers to the process of optimizing a website to rank higher for local searches. This is crucial for businesses that depend on local customers, like brick-and-mortar shops, restaurants, and service providers. When done correctly, local SEO can help businesses stand out in Google’s local search results, which usually appear when users search for services “near me” or mention a specific location.
Some key components of local SEO include:
- Google My Business: Creating, verifying, and optimizing a Google My Business (GMB) listing is a fundamental step in local SEO. This helps businesses appear in Google Maps and the local pack of search results.
- Local Citations: Ensuring that a business’s Name, Address, and Phone number (NAP) are consistently listed across various online directories.
- Reviews and Ratings: Encouraging satisfied customers to leave positive reviews on Google, Yelp, and other platforms can boost local SEO. Responding to reviews, both positive and negative, also shows potential customers that you value feedback.
- On-Page SEO: Making sure that the business’s website includes local keywords, like the city or neighborhood name, can enhance local SEO.
- Local Link Building: Acquiring backlinks from other local businesses or organizations can boost credibility and rankings in local search.
- Mobile Optimization: Ensuring that a website is mobile-friendly is crucial, given that many local searches happen on mobile devices.
- Local Content Creation: Producing content that is relevant to the local community or speaks about local issues can attract a local audience.
To know more about the local SEO services offered by The Real Social Company – CONTACT US.
Top Items That Impact LOCAL SEO
- Having good basic SEO on your pages.
- Having your site tied into Google Reviews & getting reviews.
- Having your site tied into Google Maps and having people pin your location.
- Having your business setup properly on Google My Business.
- Taking part in posting and submitting offers on Google My Business.
These are the top items that can impact your LOCAL SEO, but there are many other items. Like SEO, it is not a one-and-done kind of deal, it is an ongoing process that continues as long as your business is open.
What Is The Local Pack?
When most businesses call us and ask about LOCAL SEO, they are talking about appearing or ranking higher on the LOCAL PACK (see image). The local pack is a listing of businesses that appear on search when a local search is done. LOCAL SEO is the main way to get your business ranked on this LOCAL PACK.
The worst thing about SEO is there is no guarantee you can nor will appear on it. If you do the right steps you have a good chance of appearing and moving up the ranks.
Take note, many unscrupulous SEO companies try and tell you they can get you to page #1 but Google DOES NOT GUARANTEE LISTING, and no company can guarantee page 1 placement with organic search.
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