Magnolia & Steel Medspa
Med spa traffic more than quadrupled with treatment-level landing pages.
Summary
Magnolia & Steel Medspa, a Columbus med spa, had a strong social following and thin search visibility. After treatment-level landing pages, med spa schema, and content built around the questions buyers actually ask, Google Analytics showed active users up 364% and website views up 171% over the trailing 90 days versus the prior period. Percentage changes only; absolute counts are not published.
+364%
Active Users
+171%
Website Views
Measured with Google Analytics 4 — client-owned property, trailing 90 days, compared with the immediately prior 90-day period. Percentage changes only; absolute counts are not published.
Results vary by market, competition, starting baseline, budget, services selected, and implementation. Past performance does not guarantee future results.
The situation
Strong social following, weak search visibility. Prospective clients found the brand on Instagram but not on Google.
What we did
Treatment-level landing pages, med spa specific schema, and a content plan built around the comparison and pricing questions buyers ask.
What changed
Active users grew 364% and views 171% over the trailing 90 days versus the prior period.
Engagement milestones
Month 1
Treatment page architecture
Each service split into its own optimized page.
Month 2
Local visibility
Neighborhood pages and local schema deployed.
Month 3
Answer engine coverage
FAQ content targeted at AI assistants and voice search.
Outcomes
- +364% active users
- +171% website views
- Search now rivals social as a discovery channel
Individual results vary by market, budget and starting baseline.
How this was measured
- Source
- Google Analytics 4 — client-owned property
- Timeframe
- Trailing 90 days
- Comparison
- Compared with the immediately prior 90-day period
Percentages are reported exactly as the client's analytics property records them. Where absolute starting and ending values are not published here, only the verified percentage change is shown.
Related services
The work behind these numbers came from these services:
Magnolia & Steel Medspa case study: frequently asked questions
What results did Magnolia & Steel Medspa see?
Med spa traffic more than quadrupled with treatment-level landing pages. Headline numbers over the trailing 90 days: +364% Active Users, +171% Website Views.
How long did it take Magnolia & Steel Medspa to see results?
Early movement typically shows within the first 30 days after launch, with the +364% Active Users figure measured across a full 90-day window versus the prior period. Most med spa & aesthetics clients see compounding gains from months two through six as pages get indexed and cited by AI search.
What work was involved for Magnolia & Steel Medspa?
Treatment-level landing pages, med spa specific schema, and a content plan built around the comparison and pricing questions buyers ask. Services included Website Design, SEO, AEO.
How are these results measured and reported?
Every metric comes from the client's own Google Analytics 4 property, comparing the trailing 90 days against the immediately prior 90 days. We also track Google Search Console impressions and AI search citations. Clients get On-Demand Analytics, so they can pull current numbers any time instead of waiting on a monthly PDF.
Can you get the same results for my business?
Individual results vary by market, budget and starting point. Magnolia & Steel Medspa is a med spa & aesthetics business in Columbus, OH, and the same playbook — a fast React website with SEO, AEO and GEO built in — is what we run for every client. Book a consultation and we'll show you what's realistic for your market.
Want results like these?
We build fast, AI-ready websites with SEO, AEO and GEO handled from day one.
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