Google Ads · PPC · Social Media Ads

Paid Advertising That Pays for Itself

Full-service paid advertising across Google Ads, PPC, and social media ads — plus TikTok, Spotify, Waze, and more. One team, one strategy, every channel your customers use. Simple pricing: 20% management fee on ad spend.

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Every channel that matters

We manage Google Ads & PPC, social media ads, and emerging platforms — all under one strategy with a single 20% management fee on ad spend.

Google Ads & PPC

$500/mo minimum spend

Google Search, Performance Max, Display, YouTube, and Local Services Ads (Google Guaranteed). Capture demand from people already searching for what you offer.

Search campaigns with exact & phrase match
Performance Max across Google's networks
Local Services Ads (pay-per-lead) setup
Negative keyword & search-term hygiene
CallRail + GA4 + Google Ads conversion tracking

Social Media Ads

$100/mo minimum spend

Build demand where your audience scrolls. Meta (Facebook & Instagram), TikTok, LinkedIn, X, Pinterest, Snapchat, YouTube, Reddit, Threads, Bluesky, and Mastodon.

Creative ad copy & image/video builds
Audience targeting & lookalikes
Retargeting website visitors
Platform-specific creative formats
Conversion tracking & pixel setup

Beyond Google & Social

Min spend varies by platform

Reach audiences on emerging and niche ad networks — TikTok, Spotify, Waze, and more. We extend your campaign wherever your customers pay attention.

TikTok in-feed & TopView ads
Spotify audio & podcast ads
Waze location-based driving ads
Reddit, Pinterest & Snapchat placements
Programmatic & display networks

Simple, transparent pricing

We charge a management fee of 20% on ad spend. No hidden retainers, no inflated flat fees when you scale. You set the budget; we manage the campaigns.

Google Ads & PPC

Search, Performance Max, Display, YouTube, Local Services Ads

20%

management fee on ad spend

$500/mo minimum ad spend

Google Search & Performance Max
Local Services Ads (Google Guaranteed)
Conversion tracking & call tracking
Weekly optimization & reporting

Get Started

Social Media Ads

Meta, TikTok, LinkedIn, X, Pinterest, Snapchat & more

20%

management fee on ad spend

$100/mo minimum ad spend

Ad creative, copy & video builds
Audience targeting & lookalikes
Retargeting & pixel conversion tracking
Weekly optimization & reporting

Get Started

Want Google and social together — or TikTok, Spotify, Waze, and beyond? Combine any channels under the same 20% management fee.

Why teams choose us for paid ads

Most agencies bill a percentage of spend but never touch your creative or landing page. We do the opposite — full-funnel management built to lower your cost per lead.

Simple 20% on spend

Your management fee is 20% of ad spend — transparent and easy to forecast. No hidden retainer layers, no inflated flat fees when you scale.

You own your accounts

Every ad account, pixel, and conversion data lives under your business — we manage as a partner. Month-to-month, cancel anytime, never locked in.

Real conversion tracking

CallRail, GA4, and platform pixel conversions wired to every campaign. We optimize to booked calls, form fills, and revenue — not vanity clicks.

Creative + landing pages

Ad creative, copy, and React landing pages built for speed and message match — the biggest lever on cost per lead and Quality Score.

Weekly optimization

Search-term pruning, bid adjustments, audience refinement, and creative testing every week — not once a quarter.

Full-channel reach

Google, Meta, TikTok, LinkedIn, Spotify, Waze, and more from one team. One strategy across every channel that matters to your audience.

Our paid advertising process

Audit & goal-setting

We review your existing accounts (or industry benchmarks if new), set target CPA/ROAS, and define the conversion action every campaign optimizes toward.

Choose your channels

Based on your audience and budget, we select the right mix — Google Ads & PPC, social media ads, or emerging platforms like TikTok, Spotify, and Waze.

Account & tracking setup

Ad account creation, pixel/conversion tracking install, GA4 + CallRail integration, and offline conversion imports so every lead is attributed.

Creative & landing pages

Ad copy, images/video, and a fast React landing page engineered for message match — the highest lever on cost per acquisition.

Launch & optimize weekly

Campaigns go live, then we prune wasted spend, test creative, refine audiences, and adjust bids every week.

Monthly reporting

Live walkthrough of spend, cost per lead, conversion rate, and next-month strategy — with recording and clear recommendations.

Paid advertising FAQs

How does paid advertising pricing work?

We charge a management fee of 20% on your ad spend. That means for every dollar you put into ad spend, you pay 20 cents to manage it. There are no hidden retainers or flat fees that penalize you for scaling. You set the ad budget; we manage and optimize the campaigns.

What is the minimum spend for paid advertising?

The minimum ad spend for social media ads is $100 per month, and the minimum ad spend for Google Ads is $500 per month. The 20% management fee applies on top of your ad spend. For example, a $500/mo Google Ads budget costs $100/mo in management.

What is the difference between Google Ads, PPC ads, and social media ads?

Google Ads and PPC (pay-per-click) ads capture people already searching — text ads on Google Search, Performance Max across Google's networks, and Local Services Ads above the map pack. Social media ads build demand by reaching people as they scroll on Meta, TikTok, LinkedIn, X, Pinterest, and other social platforms. Most successful campaigns run both: search to capture intent and social to create it.

Which advertising platforms do you manage?

We manage Google Ads (Search, Performance Max, Display, YouTube, Local Services Ads), social platforms including Facebook, Instagram, TikTok, LinkedIn, X (Twitter), Threads, YouTube, Pinterest, Snapchat, Reddit, Bluesky, and Mastodon, plus additional channels like Spotify, Waze, and more. If a platform serves ads, ask us — we likely manage it.

Can you run TikTok, Spotify, and Waze ads?

Yes. We run TikTok in-feed and TopView ads, Spotify audio and podcast ads, and Waze location-based driving ads, along with placements on Reddit, Pinterest, Snapchat, and programmatic display networks. These channels extend your reach beyond Google and core social platforms to wherever your audience pays attention.

Do I have to sign a long-term contract?

No. Our paid advertising management is month-to-month with 30 days notice to cancel. You own your ad accounts, pixels, and all campaign data — we manage under your accounts as a partner, and we never lock you in.

How long until paid ads produce results?

Google Search Ads can generate leads within 24–72 hours of launch. Social media ads typically need 1–2 weeks of creative testing to find winning audiences. Meaningful optimization data accumulates over 2–4 weeks, and cost per lead generally improves 20–40% between month one and month three as we prune wasted spend and refine targeting.

How do you track conversions from paid ads?

We set up platform-native conversion tracking (Google Ads conversions, Meta Pixel, TikTok Pixel, etc.), wire GA4 imports and CallRail call tracking, and add offline conversion uploads for CRM-tracked leads where available. Every call, form fill, and booking is attributed to the campaign that drove it.

Do you build ad creative and landing pages?

Yes. Ad copy, images, and short-form video are included in management, and we pair every campaign with a React landing page engineered for fast load times and message match. Landing page performance is the single biggest lever on cost per lead and Quality Score.

Paid advertising vs SEO — which is better?

They solve different problems. SEO is a long-term compounding asset (3–6 months to results, low cost per lead over time). Paid ads produce leads immediately but stop the moment you pause spend. Most successful businesses run both: ads for immediate pipeline while SEO ranks in the background.

How do you prevent wasted ad spend?

We run search-term reports weekly, add negative keywords, tighten match types, monitor competitor bids, refine audience targeting, and cap geography to your service area. Most accounts we take over have 20–40% wasted spend from broad match, national targeting, or unqualified placements — cleaning that up is the first month's biggest win.

Can you manage my existing ad accounts?

Yes. We offer a free audit of your current Google Ads and social ad accounts — we review campaign structure, conversion tracking, wasted spend, and quick-win optimizations. Book at /book or call 614-482-2126.

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From the desk of our team

Attributed to The Real Social Company — Founder & Lead Strategist · 23+ years

What we've actually seen

Across 200+ Columbus engagements since 2002, the businesses that win are not the ones with the prettiest site or the loudest ads — they're the ones who treat their website, SEO, and AI-search presence as a single connected system.

Where most projects go wrong

Most projects fail because the website, SEO, and content all live in different vendors' heads. By month three, nobody owns the outcome and rankings flatline.

Our take

We build, optimize, and maintain everything in-house. One team, one number to call, one set of dashboards. That's the only way we've found to keep results compounding past the 6-month mark.

Our numbers on this

Pulled from our own Columbus client engagements — not industry averages.

2002

Founded

Serving Central Ohio ever since

React

Performance-focused builds

Tested against current web-performance standards