We will build your business an effective social media calendar.
Why Having A Social Media Calendar Is Important.
The benefits of having a dedicated social media calendar are excellent. Social Media Calendars keep track of what’s performing, so you can upkeep your content quality and consistency. It keeps your channels from poorly timed posts and missing posting dates. It helps prevent spamming one social network and neglecting another. But one of the main ideas in a social media calendar is to build a thought out execution of your goals and ideas as a brand.
What Is A Social Media Calendar?
A social media calendar is a visual representation of all the posts you are going to do for a certain period of time. Some businesses plan them out weekly and some even do yearly. Having a good calendar helps keeps your message and goals easily in sight.
Many Businesses Do Not Have The Time Nor The Expertise Needed To Build A Good Calendar
That Is Where We Come In.
How Much Is A Social Media Calendar?
Calendar plans are fairly simple but come with many add-ons. Here is a breakdown of our costs and possible additions. After we have our first strategy meeting, The Real Social will begin working on your social media calendar.
What Is Included In Your Basic Social Calendar
- 6 Social Media Channels – The basic social calendar covers Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.
- The calendar will be a in spreadsheet format with your posts for each day and time for every week of the month.
- Each calendar will include strategies and goals for each post.
- At the end of each monthly calendar we will go over social analytics with your team to discover effective posts, and find ones that didn’t do as well.
- The basic calendar includes static posts but we will advise you on video content.
With the basic service it is assume you have someone to create and post your social calendar for you. If you do not we have additions.
$100 Per Month (if paid annually)
Social Calendar Additions
Social Calendar With All Posts Created and Ready To Post.
$300 Per Month (if paid annually)
Social Calendar With All Posts Created and Our Team Schedules them.
$500 Per Month (if paid annually)
Social Calendar Video Additions
$150 Per Month For 2 Pieces Of Video Content
Pre-Built Social Media Calendar differ from our Social Media Management program in that we go over strategy with you and develop all posts month to month instead of daily.
Need help filming for your Social Media? We offer plans for that too.
Included With Our Calendars If You Have Us Schedule And Post.
We offer access to your and 2 members of your team to PostieBot – Our award winning Social Media Scheduler. The difference in having access to PostieBot is that you and your team can also create and schedule posts. PostieBot includes over 20,000 pre-built templates, scheduling for all platforms, and a built in Canva like tool for editing and creation.
Example Of Basic Social Media Calendar
Take advantage of this FREE social media calendar example of our basic plan. It offers an insight into what a developed calendar will look like for your business. You can see clearly delineated posts for each platform, and what day and time social media content should be posted.
If you have us creating social posts, or creating social posts and scheduling them, you will get access to PostieBot, our web based social media calendar and scheduler.
Example Social Media Basic Calendar
Social Media Management And Effective Social Calendar Strategy.
Social Media Management is the practice of managing someones social profiles (channels). It typically involves writing, creating, and posting content for your business across channels in order to boost your business profile and keep your name on your clients mind.
Advertising Rule Of 7
It takes 7 views of an ad or piece of content before it sticks in a consumers mind.
I Can Just Post Myself? – Yes you can, but social media is very time consuming. The Real Social Company is experienced in posting content for you and our goal is to use our expertise to save you that time to manage your business. Most business owners are quite capable of doing it, but let us handle the social media management for you so you can use that time better.
I can just get my friends teenage kid to do it. – We hear this all the time. Almost anyone can come up with content and hit post. The key is are they doing it right? Did they steal the content (get it from Google)? Did they post it at the proper time? Can they give you good A/B testing to make sure it is hitting the right targets? Are they monitoring engagement? These are just some of the questions you need to monitor in your Social Media Management.
How does posting help my business? – Posting on social media, is important and it provides many positives for your business. First-off Social Media (social media management) is the primary way consumers find information these days. The days of the yellow pages are long gone. Print ads are highly ineffective, and social media by comparison is very affordable for organic posting (vs. paid ads) By posting numerous times a week it increases the likelihood of a customer remembering your post or spreading the word about it (Rule of 7). Posting on social media provides ‘social signals’ which help boost your web page ranking on Google and Bing. And my favorite, social media is the best and most affordable way to engage your customer these days.
How do you post? – The Real Social Company typically uses the 80/20 rule for posting. This is a common rule that helps clients stay engaged with your content. 80% of the content we post is general information, articles, quotes, funny pics, and holidays (Ice Cream Day). The other 20% of the content is direct sales or direct advertising of a certain product. If you are constantly just shoving your product in your customers face, they will tune out, possible even stop following your channel. You need to balance it so customers find your channel funny, informative, and also offers interesting products they desire.
How do you come up with posts? – All of our content that we use for your social channels is crafted by us using fully licensed images and text that is legal to use for your business. Taking items from things you find on Google isn’t legal, most of that content is copyrighted. We guarantee that what we post is custom and legal for your business.
How do you know when to post? – The Real Social Company Social Media Management uses special AI tools to monitor social media channels all across the globe. We determine the best times to post based on when it is most likely users are using the platform your channel is on. IE. If most people come on at 8pm then we try and post around 8pm in order to get best engagement.
How do you know what #HASHTAGS to use? – Hashtags are like little search engine categories for social media. We also use our AI tool to determine which HASHTAGS are trending that day as related to the subject matter of your post that day. We will use these hashtags that are trending in order to drive more users to your post because the hashtags are more popular for that content. More hashtags isn’t better, and using the same hashtags over and over is not suggested.