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Lesson 12 of 12By Loraine Burger

Social Media Marketing is a well-established field despite its relative youth. Over the past decade, social media has evolved from a fun diversion into serious business. Whether you’re a start-up or the President, you’re probably using some form of social media today.
Between Facebook, LinkedIn, Twitter, Instagram, Tumblr, Pinterest, Snapchat, and others, marketers have been forced to rethink entire marketing strategies that best reach the audiences of each platform. And, of course, that means a specialized skill set.
We’ve put together a list of interview questions that you are likely to encounter if you are interviewing for a social media marketing position.

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Oftentimes, an interviewer will start out with questions that are fairly simple to answer. This technique can help you relax since the answers will be easy.
Social media marketing is a practice that consists of using social media platforms like Facebook, Twitter, and others, in order to promote products or services to gain traffic and customers.
Social media benefits businesses in a variety of ways, the most important of which is establishing a dialogue with customers. Social media enables customers or consumers to communicate directly with brands, forever changing the way organizations must operate.
Authenticity is key. No matter the type of company you’re interviewing with, whether their audience is businesses or consumers, it’s important to be genuine. By doing so, brands can establish their trustworthiness to their audiences. 
The question is most commonly asked during an interview for a social media manager.
The answer to this question can vary, depending on whether the organization is a B2B or B2C company. Prepare yourself to answer based on the type of company you’re interviewing with.
This question is designed to help sort social media enthusiasts from social media managers. Be sure you understand and can describe a variety of social media marketing best practices.

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To answer this social media interview question correctly, you should have sound knowledge of the company's work. Tell the interviewer about the value you can bring to the company, highlight the unique skills you possess, and mention how you plan the company's growth. 
The question is most commonly asked during an interview for a social media manager.
Answering this social media interview question is just like storytelling. Be specific when you talk about your accomplishments. Mention the problem you solved and how you did it in depth. It will help the interviewer understand your attitude towards work.

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Depending on the seniority of the role you’re interviewing for, the questions you may encounter are likely to increase in difficulty. These are the most common questions asked in social media manager and specialist interviews.
Unsurprisingly, this question can vary depending on the type of organization you’re interviewing with. Research their business and social media presence, and answer this question with your recommendations based on what you’ve learned about their organization.
Some of the most common ways to inspire people to retweet include learning the best times of day to tweet, connecting with more Twitter users, including images, and ensuring you leave enough characters for retweeters to respond (this should be much easier to do now that Twitter allows 280 characters).
By using LinkedIn Groups, most companies can help establish themselves as thought leaders in their field. 
The answer to this question depends on the organization. You can answer this question in a general way by describing a variety of scenarios, including:
To answer this social media interview question, you should have a sound knowledge of all the company's products and services. Your answer will determine how much you know about the company and its USPs. 
This next set of questions don’t have definitive answers; however, you should be prepared to discuss these in an interview.
Be prepared to share actual numbers. Let your interviewer know whether you are describing a scenario where you were able to grow traffic by yourself, or whether you were a contributor to a team.

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This answer depends entirely on your previous experience. Be prepared to provide your interviewer with specific examples of what has worked well in the past. Start out with a summary of the type of company or brand you were working with so that your interviewer has the right context.
Here is another question that depends on you. You might describe a piece of content you wrote yourself or one you saw online that caught your eye. What made it your favorite? Was it the design? The information it provided? 
There are a lot of tools that companies can use for social media marketing. You should know how to use the most common ones, and be aware of other tools. For example, tools used by a company with just five employees might be different than the tools a large corporation might use. You shouldn’t need to know every feature of every tool, or every single technique—just describe what you know.
Pro tip: Ask your interviewer what tools they use, so you’ll know what you need to learn before you start the job.
This question is a variant of the popular “what is your proudest accomplishment” question, and is almost guaranteed to be a question you’ll face in an interview. Be ready for this one by outlining the basics of the campaign. If you can’t memorize all the details, bring some notes to refer to.

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With this question, your interviewer is looking to learn how you handle failure, whether or not it was your fault directly. Sometimes a small mistake that was overlooked—a broken URL in a call-to-action, for example—can spell disaster for social media. This question is another that you’ll most likely encounter, so prepare your response in advance.
When you are applying for social media positions in a company, you must know about their social media game. Check out all their channels thoroughly before your social media interview. It is also essential to derive insights and create a list of feedback based on your observations. This will help the interviewer understand your experience. 

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Competitor analysis plays a huge role in defining brand strategy and growth. You should know who the competitors are and what they are good at. If you answer this questions well, the interviewer will get to know about your research skills and how well prepared you are for the interview.

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Loraine is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. Her writing aims to engage, entertain and educate on topics ranging from technology to travel and digital marketing, and pairs well with her passion for data and analytics. Combined, these skillsets deliver content strategies that are goal-oriented, data-driven and measurable.
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