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The internet has revolutionized the way the world works. From sports to travel to banking, the internet has transformed virtually every industry. That’s why it’s so hard to imagine a business in today’s world that’s not online. While there are over 1.7 billion websites on the internet, only a few are successful.

Creating a successful website entails more than just purchasing a domain name, hosting it on a server, and uploading some content. It requires constant monitoring, tweaking, and updating due to the numerous threats that can potentially drive your website into the abyss.

The Real Social Company presents to you tips to help your website thrive.

Security for WordPress
Thanks to content management systems (CMS) like WordPress, Joomla, Drupal, and Wix, an average joe can easily put up a website. Little wonder the vast majority of websites on the internet were built using a CMS. To give you a bit of perspective WordPress alone powers 38% of the internet.

If you’re using WordPress or any other CMS, you must take security seriously because of the prevalence of targeted and random attacks. Here are some WordPress security tips:

Update WordPress Regularly: New WordPress release comes the fixing of bugs and identified security vulnerabilities. Updating your WordPress regularly ensures that your security framework is up-to-date. That’s why you should also update your themes and plugins regularly.

Install a Firewall on your computer and WordPress site to protect them from viruses, malware, hacker attacks, etc.

Back up your Site: Backing up your site regularly will ensure that you do not lose any important data no matter what happens.

Limit Login attempts and change your password often: Log in forms that allow unlimited username and login attempts easily fall prey to hackers. Limiting the number of attempts – and also changing your password regularly – makes it difficult for hackers to gain unauthorized access.

Use Secure Socket Layer (SSL): SSL helps to encrypt data over your website, making it impossible for hackers to decipher the data, even if it is intercepted.

Content Creation for SEO
Given the vast number of web pages on the internet, internet users make use of search engines like Google and Bing to streamline results. If you’re not ranked high, then it’s super easy for your content to get unnoticed. To avoid that, you need better SEO. Search Engine Optimization (SEO) is the process of improving your site to increase its visibility for relevant searches. Here are some of the strategies we adopt at The Real Social Company to create contents that rank high.

Find the right audience with targeted keywords: Since your audience will most likely be making searches based on specific keywords, intelligently using those keywords can help rank your page higher.

Ensure that your SEO content is highly readable as readability is an important metric used in page ranking.

The purpose of posting content online is to provide valuable information to your audience. Make sure that you provide a depth of knowledge about a topic while writing with an exciting tone to captivate readers.

Social media shares and link building: If your content is actively shared on social media, Google will rank your website as trustworthy. This can, in turn, help to increase your ranking.

Make use of visuals: People enjoying reading content that has relevant pictures. Hence, using SEO friendly design can help improve your ranking.

How Page and Server Speed Impacts Google Ranking
Under the last point, we examined the importance of SEO and some basic tips to improve ranking. One other important factor Google uses to rank a page is its speed. This ties to the point that a fast-loading page (click link to the fastest host in the USA) contributes to a better user experience. That’s why it’s important to optimize your website for speed. Here are some tips to help with that:

Minify CSS, JavaScript, and HTML: by optimizing your code to remove unnecessary characters, you can significantly increase your page speed.

Reduce redirects: every redirection to another page means an additional waiting time. Cut back on redirects to make your web pages faster.

Leverage caching: caching enables you to store some of your website information on a client’s browser the first time they’re visiting. The subsequent times they visit, that information no longer needs to be retrieved, thereby reducing loading time.

Improve server response time: Your server response time is determined by the number of traffic you receive, the software your server uses, the resources each page uses, the hosting service you use, and more. Hence, factors like slow database queries, inadequate memory, slow routing, and more can drastically increase your response time. It’s important you identify and fix bottlenecks in your server operations. A response time lower than 200 milliseconds is desirable.

Why have SSL?
As stated earlier, SSL is primarily used to keep sensitive information sent across the Internet encrypted so that only the intended recipient can access it. This makes it safe to send information like credit card numbers, usernames, and passwords without the fear of it falling into the hands of hackers. Here are other reasons to use SSL:

– Proper Authentication
SSL certificate is also used to provide authentication to a website. When you want to install an SSL certificate, you must go through a validation process established by a Certificate Authority. This process helps to verify your identity and your organization’s identity. This makes it impossible for identity thieves to create fake websites similar to yours. Just think of it as Twitter’s verification for some accounts. When you see the blue thick, you know that that’s the real owner of the account.

– Better Ranking
Google made a change to its algorithm in 2014 to prioritize HTTPS-enabled websites for better ranking. Little wonder multiple studies have found a strong correlation between HTTPS sites and higher search engine rankings.

– Increased Customer Trust
Internet users are usually wary of visiting non-secure sites because of the prevalence of several dubious activities online. By having an SSL certificate for your website, customers feel more confident browsing your site as they know their data is secure.

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