What Are Social Signals?
When it comes to the topic of social media, it’s hard to talk about anything without mentioning social signals. But what are they, exactly?
In the simplest form, social signals are the digital breadcrumbs you leave behind when you share something online. They can be anything from a tweet, to a Facebook post, to a LinkedIn update.
And while they may seem insignificant, social signals are actually one of the most important factors when it comes to ranking in search engines. In fact, a recent study by Searchmetrics found that the number of social signals was one of the top two factors in determining how high a website ranked in the search results.
Here is a great YOUTUBE video about Social Signals.
So how can you make sure your social signals are helping your website rank higher? Here are a few tips:
1. Make sure your site is optimized for social media.
One of the easiest ways to make sure your social signals are working for you is to make sure your site is optimized for social media. This means including social sharing buttons on your pages, and making it easy for people to share your content. If you need help updating your website for social media contact us.
2. Share your content regularly.
Another way to make sure your social signals are helping your website rank higher is to share your content regularly. This means tweeting it out, posting it on Facebook, and sharing it on any other social networks you belong to. We suggest posting daily content updates to all of your social media channels. This can be a job in itself, consider our social media management service.
3. Use keywords in your social media updates.
When you’re sharing your content on social media, make sure to use keywords in your updates. This will help the search engines crawl your content and index it accordingly, also use trending hashtags and hashtags related to your content.
4. Use social media analytics to track your progress.
Finally, make sure to use social media analytics to track your progress. This will help you to see how well your social signals are working and which ones are most effective. We cannot stress the importance of analytics and reporting for anything you do with your website or social media.
Do social signals help SEO?
There is no definitive answer to this question as the relationship between SEO and social signals is complex and still being studied. However, there is a lot of evidence that suggests that social signals can help improve SEO.
For one, social signals like shares, likes, and tweets can help to improve a website’s ranking on search engine results pages (SERPs). In addition, having a strong social media presence can help to drive more traffic to a website, which can also lead to improved SEO.
Studies have also shown that social signals can help to reinforce other SEO tactics. For example, creating high-quality content can be made even more effective when promoted through social media. Additionally, links from social media sites can help to improve a website’s ranking on SERPs.
While social signals cannot guarantee improved SEO on their own, they can be an important part of a successful SEO strategy. When used together with other SEO tactics, social signals can help to improve a website’s visibility and rank on search engines.
Since social media has become such a prevalent part of our lives, the impact that it has on SEO can no longer be ignored. The best way to determine how social media affects SEO is to look at the various signals that are being sent. The types of signals that are being sent can be classified into three categories: social engagement, social authority, and social amplification.
Learn more on our SOCIAL SIGNALS webpage.