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What Is Pillar Content?

What is pillar content?

What is pillar content for websites?

There is no single answer to this question because the term “pillar content” can mean different things to different people. Generally speaking, however, pillar content is any type of content that is especially valuable, informative, and/or engaging to your website’s audience.

Some common examples of pillar content include blog posts, infographics, eBooks, white papers, case studies, and interactive content. However, your website’s pillars may vary depending on your specific niche and audience.

The main benefit of pillar content is that it can help you attract and retain website visitors over time. In other words, if you produce high-quality pillar content that is relevant to your target audience, they will keep coming back to your website to consume more of it. This can help you build a loyal following and establish yourself as a thought leader in your industry.

Another benefit of pillar content is that it can help you improve your website’s SEO. When you publish high-quality content that is relevant to your target audience, it will naturally rank higher in search engine results pages. This can result in more website visitors and more leads or sales opportunities.

A great example of a ‘pillar content’ strategy is to have a landing page for a product or service, then internal links from that page to in-depth information pages about different aspects of that service or product.

What is pillar content?

Example of pillar content structure.

Ultimately, the goal of pillar content is to provide value to your audience. If you can do that, you’re on your way to creating a successful website.

Now that you know what pillar content is, you can start creating your own website content strategy. Pillar content should be front and center on your website, with supporting content to back it up.


By following these tips, you can create a website that is both engaging and informative for your visitors. If you need help understanding this concept better reach out to us.

Here is another example image from Neil Patel.

Pillar Content Example

Pillar Content Example

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Joey Stardust Founder
Creator of quality designs and thinker of fresh ideas. Started working with computers in the distant past 1997. Was a long time Solaris and Windows NT administrator. Moved to Web & Social in 2002.

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