Why You Should Post to Google My Business Just Like You Do Facebook and Instagram
When it comes to growing your business online, platforms like Facebook and Instagram often steal the spotlight. These social media giants are powerful tools for building an online community and engaging with customers. But there’s another platform you shouldn’t overlook when it comes to digital marketing—Google My Business (GMB).
Google My Business is more than just a directory listing. It’s a dynamic tool that can boost your local SEO, engage potential customers, and help drive traffic to your website or storefront. If you’re posting regularly on social media platforms like Facebook and Instagram, it’s time to bring that same strategy to GMB.
At The Real Social Company, we understand how important it is for businesses to leverage every online platform to its fullest potential. In this blog, we’ll explain why posting to Google My Business should be just as important as posting on Facebook and Instagram.
Google My Business Updates Are Posts
1. Increase Visibility in Local Search Results
Google My Business plays a significant role in how your business shows up on search engine results pages (SERPs), especially in local search results. When someone searches for a product or service near them, Google often displays a “local pack” of businesses that match their search query. This local pack is powered by your GMB profile and the content you post.
By posting regularly to Google My Business, you increase the likelihood of appearing in these local searches, making it easier for potential customers to find your business when they search for relevant keywords or services. Think of your GMB profile as an additional entry point for customers to discover your business.
2. Boost Your Local SEO Rankings
Google’s algorithms are designed to prioritize relevant and active businesses, and your Google My Business profile is one of the primary ways it determines that. The more you post to your GMB profile, the more likely your business will show up in search results, giving you a competitive edge over businesses that aren’t posting.
Regularly sharing updates, promotions, and news helps keep your profile fresh and relevant in the eyes of Google. This can lead to a higher ranking in local search results, putting your business in front of more customers who are actively searching for your products or services.
3. Engage Customers with Real-Time Updates
One of the key features of social media platforms like Facebook and Instagram is the ability to provide real-time updates and engage with your audience instantly. Google My Business offers a similar feature through posts.
By posting updates on your GMB profile, you can share time-sensitive offers, events, product launches, or promotions with potential customers. For example, if you’re running a special promotion or hosting an event, posting about it on GMB helps ensure your business is top of mind when potential customers search for relevant services in your area.
These real-time updates are valuable to customers who want to stay informed and get the latest information about your business. By maintaining an active presence, you also show Google that your business is up-to-date and engaged.
4. Showcase Your Products and Services
While Facebook and Instagram are great for showcasing your products and services through images and videos, Google My Business is a platform specifically designed to help potential customers find your business when they’re actively searching for what you offer.
By posting regular updates on GMB, you can showcase promotions, products, services, and even customer testimonials. This helps create a more complete profile for your business, making it easier for customers to decide whether to contact you or visit your store.
For example, posting about new products, seasonal offers, or a behind-the-scenes look at your business can spark interest and encourage customers to take the next step—whether that’s booking an appointment, making a purchase, or calling for more information.
5. Encourage Customer Interaction and Reviews
Just like on social media, Google My Business allows customers to interact with your business by leaving reviews and asking questions. The more often you post and engage with your customers through GMB, the more likely they are to leave positive reviews or engage with your business.
Responding to reviews and answering customer questions can improve your business’s reputation and foster trust with potential clients. Google My Business posts also give you the opportunity to prompt customers to leave reviews by posting special calls-to-action, like “Leave a review” or “Tell us about your experience.”
6. Drive Traffic to Your Website
Every post you make on Google My Business includes a link to your website or a specific landing page. This makes it easy for customers to visit your site after reading your post, driving more traffic to your business and improving your chances of converting leads into customers.
Whether you’re sharing a blog post, promoting a special offer, or highlighting a new product, the direct link from your post to your website is a great way to guide customers through your sales funnel.
7. It’s Free and Easy to Use
One of the best things about Google My Business is that it’s free. You don’t need to pay for ads or premium features to post regularly and engage with potential customers. All it takes is a little time and effort to set up your GMB profile, upload photos, and start posting.
Posting to Google My Business is also simple and user-friendly. You can add posts from your desktop or mobile device, making it easy to keep your profile active and up-to-date on the go. Plus, you can track the performance of your posts with built-in analytics, allowing you to see how many people interacted with your post and whether it drove traffic to your website.
Conclusion
Posting regularly on Google My Business should be an integral part of your digital marketing strategy, just like posting on Facebook and Instagram. Not only does it improve your local SEO and increase visibility in search results, but it also helps you engage with potential customers in real-time, showcase your products and services, and drive traffic to your website.
At The Real Social Company, we specialize in helping businesses grow their online presence and attract more customers through smart social media strategies and optimization techniques. For more tips on using Google My Business effectively or managing your digital marketing efforts, visit us at www.therealsocialcompany.com.
Start posting to Google My Business today and unlock the potential to connect with more local customers and grow your business!
