SEO stands for “search engine optimization.” It means the process of improving your website to increase its search visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. This is called ORGANIC RANKING. This is different from PAID RANKING.
How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index.
Then the search engine algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. One thing to note is that NOBODY can guarantee page 1 ranking because the algorithms are secret.
The latest Google search ranking updates focus mainly on good content changes. So SEO is just part of an overall plan to make your website rank higher on organic search, it is never the only factor.
”"SEO is a continuous mix of strategy, content, and excellent marketing."Joey StardustCCO
Best SEO Techniques
Keep in mind each search engine uses different features to rank your website. Some items like KEYWORDS, and META TAGS might not function for each search engine. But with an overall strategy you can rank higher on all of them.
- Title Tags
- Alt Tags
- Meta Tags
- Meta Content
- Speed Optimization
- Image Naming
SEO is an ongoing process. Each time you change content, add content, or renew content on your website you should make sure the SEO is optimized for that content. Each month we perform AUDITS on your website to see how you are performing for each keyword, key phrase, and traffic. We then go through the website and try and improve content for each of the keywords, phrases, etc.
This is a month by month process that we do continually to make sure you are always moving up in the organic ranks.
The Real Social Company has a dedicated WordPress SEO specialist to manage your website and make sure it is growing. We will help you identify growth opportunities to boost business growth. Our experienced marketing specialists help you create quality content that converts by using audits and external tools to make sure you continue gaining rank and revenue.
We will help you create a marketing funnel that drives customers to your business and keeps them coming back. Our creative team uses new ideas and the latest SEO techniques to keep you performing the best.
Outperform your competitors with the latest SEO techniques.
”"You are never done with SEO, it is a long-term, continuous process."Michela PhelpsSEO Expert
Excellent fast service, great designs, and perfect marketing. The social media management is top notch. If you don't have a marketing team I highly suggest using The Real Social Company.Pietro GallatoThe Scrub Boutique
We have worked with The Real Social Company for over 6 years. Always the best service and excellent work. So far we have done 3 separate websites with them.Michelle BridgesSenior Options
Have used this company for website design, Ecommerce help, marketing, social media, email management and they even helped with tech support on our computers. Love them!Melanie ImlayImlay's Uniforms
Joe and The Real Social Company are amazing. They have built 5 websites for me over the years and have handled our company email lists for 4 years running. Perfect service.Jeff LeeseLesco Dental
We use The Real Social Company for everything. We have moved from Squarespace to Wordpress with them and it couldn't be better. More customers, more engagement. Highly recommended.Julieann AshMidwest Educational Therapists & Associates
Joe worked with us and his company helped create many YouTube videos for us as well as posting on social media for two years. Always prompt and great to work with.Dr. NandaGrandview Aesthetics
The Real Social Company worked with our 7 regional campus on moving from one proprietary web system to a new one. They managed over 50,000 pages and 27 different websites. Excellent!Larry TumblinOhio University
We had our website up and taking calls in 3 days. Amazing service!Dave HollandHearts Heating & Cooling