Best Practices for a Polished Squarespace Website Design
In today’s digital landscape, your website is more than a virtual business card—it’s your brand’s first impression, sales tool, and customer service rep, all rolled into one. For entrepreneurs, creatives, and growing businesses, Squarespace is one of the most powerful platforms for building beautiful, functional websites without needing to code.
Best Practices for a Polished Squarespace Website Design
At The Real Social Company in Columbus, Ohio, we’ve been crafting standout websites since 2002. Whether you're a local business or building a national brand, here are the best practices for designing an effective, conversion-driven Squarespace website.
1. Plan Your Website Structure First
Before choosing a template, define your sitemap. What are the most important pages? How should they flow together? A clear structure makes for easy navigation and keeps users focused on your key content.
Pro Tip: Keep your top-level navigation limited to 5–7 links to avoid overwhelming visitors.
2. Pick the Right Template for Your Goals
Squarespace templates are clean and visually striking—but it’s important to pick one that fits your goals. Are you showcasing a portfolio? Selling products? Booking services? Choose a template with the right built-in functionality.
Need help? The Real Social Company can help you match the perfect template to your brand’s needs.
3. Design for Mobile-First
Over 60% of users browse on mobile, and Squarespace is already optimized for mobile responsiveness. But you should still manually review how your site looks and functions across devices.
Our Tip: Use mobile preview mode in the Squarespace editor and check spacing, font size, and button placement.
4. Use High-Quality Visuals Consistently
Squarespace is built to showcase visuals. Invest in professional, high-resolution images that align with your brand aesthetic. Avoid generic stock photos whenever possible.
Bonus: Use consistent filters and color palettes for a cohesive visual experience.
5. Keep Copy Clear, Concise, and Strategic
Minimalist design only works if your copy delivers. Write clear, concise headlines and CTAs. Use bullet points, short paragraphs, and SEO keywords where appropriate. Don’t forget your meta descriptions and image alt tags.
6. Integrate Your Marketing Tools
Squarespace makes it easy to connect your email list, social media, and analytics. Take advantage of:
Email signup blocks
Built-in blog for SEO
Social media integrations
Google Analytics & Facebook Pixel
Pro Insight: Blogging on Squarespace + posting on social = more traffic, more engagement, more leads.
7. Test Everything Before You Launch
Before going live, review your site on multiple browsers and devices. Check all links, test your forms, and make sure your SEO settings are in place.
The Real Social Company offers full pre-launch audits to make sure your site is flawless from day one.
Let’s Build a Better Website, Together.
At The Real Social Company, we design strategic, elegant Squarespace websites that help your business grow—complete with branded content, modern layouts, and expert SEO practices. With 24/7 support, deep experience in digital marketing, and a personalized approach, we make your online presence our priority.
📍 Based in Columbus, Ohio – Serving clients across the U.S.
💻 Explore our website: www.therealsocialcompany.com
📞 Reach out today to schedule a free website strategy session!
