Best Practices for a Winning Wix Website Design
Your website is often the first impression customers get of your brand. That’s why smart businesses are turning to Wix—a powerful, user-friendly platform that allows for fully customized, mobile-responsive, and SEO-friendly websites. But simply using Wix isn’t enough. To truly stand out online, you need a strategy-driven approach—and that’s where best practices come in.
At The Real Social Company, based in Columbus, Ohio, we’ve been building and managing websites since 2002. Here are our top best practices for creating a high-performing Wix website that engages, converts, and grows with your business.
Wix Website Design Best Practices - The Real Social Company
1. Start with Strategy, Not Just Style
Before diving into colors and layouts, start with your goals. Who is your audience? What actions do you want visitors to take? A clear website strategy helps guide design choices, from homepage structure to CTA button placement.
Pro Tip: Use Wix’s page anchors and scroll effects to guide users through a seamless, purpose-driven journey.
2. Choose a Clean, Mobile-Responsive Template
Wix offers hundreds of templates, but not all are equal when it comes to performance. Choose a clean, modern template that automatically adjusts for mobile and tablet devices. Over half of web traffic now comes from mobile users—don’t leave them behind.
Our Advice: Test your site across multiple devices before publishing. Wix’s mobile editor lets you fine-tune everything.
3. Use Consistent Branding Throughout
Your Wix site should echo your brand identity at every click—logos, colors, fonts, tone of voice. Cohesive branding builds trust and makes your business memorable.
Bonus Tip: Create a brand style guide to keep your Wix site, social media, and marketing materials aligned.
4. Optimize for SEO from the Start
Wix has come a long way with SEO tools. Make sure to:
Customize your page titles and meta descriptions
Use keyword-rich headers (H1, H2, H3)
Add image alt tags
Submit your sitemap via Wix’s SEO tools
Need Help? Our team at The Real Social Company offers SEO add-ons that pair perfectly with any Wix design package.
5. Use Clear CTAs and Easy Navigation
A beautiful website won’t convert if users don’t know what to do. Include clear calls to action (CTAs) like "Book Now", "Call Us", or "Get a Free Quote" and place them strategically. Keep navigation menus simple and intuitive.
6. Leverage Wix Apps for Added Functionality
From booking tools to chatbots and popups, Wix’s App Market offers great features to enhance your site without coding. Choose only what adds value—too many apps can slow down your site.
7. Keep Content Fresh and Focused
Your website isn’t a set-it-and-forget-it tool. Add a blog, update your testimonials, and rotate seasonal offers. Fresh content improves SEO and shows customers your business is active and engaged.
Ready to Build a Wix Website That Works?
At The Real Social Company, we specialize in Wix website design that’s built to convert—backed by over 20 years of digital marketing experience and a 24/7 helpdesk. Whether you’re starting from scratch or refreshing your brand, we’ll help you create a stunning, strategic website that gets results.
📍 Based in Columbus, Ohio — Serving Clients Nationwide
🌐 www.therealsocialcompany.com
📩 Contact us today to schedule your free website consultation!
