Understanding the 30-30-30 Rule
The 30-30-30 rule is a content distribution framework that helps businesses create a balanced social media content mix.
The Breakdown
30% Original Content
Content you create: blog posts, original videos, infographics, case studies, behind-the-scenes content, and product information.
30% Curated Content
Quality content from others: industry news, expert insights, relevant articles, partner content, and user-generated content.
30% Engagement Content
Interactive and community-focused: questions and polls, contests and giveaways, user spotlights, conversation starters, and responses.
Benefits of the 30-30-30 Approach
Audience Value: Followers receive education, entertainment, community belonging, and occasional offers.
Algorithm Performance: Platforms reward diverse content types, high engagement, and meaningful interactions.
Sustainable Creation: Reduced content creation pressure, varied work, and clear guidelines.
Implementing the 30-30-30 Rule
Structure your calendar with original blog shares, industry news curation, polls or questions, behind-the-scenes content, and user-generated content features.
Batch create original content, curate weekly relevant content, plan engagement opportunities, and schedule strategically.
Adapting to Your Business
B2B may emphasize more original thought leadership, while B2C may include more user-generated content and entertainment.
Balance Your Social Media Content
The Real Social Company uses proven frameworks like the 30-30-30 rule to create balanced, effective social media strategies for Columbus businesses.